Now, the Internet is at your fingertips - literally! Welcome to a world where your mobile phone brings the Internet to you wherever you are.

Spice Telecom, Karnataka's largest cellular operator, has introduced a host of new enhanced services, including a new website called MYSPICE through which Spice subscribers can access the Internet through the mobile phones they currently use. These initiatives come at a time when the company's subscriber base has risen to 1.1 lakhs in Karnataka in February 2001.

T. Elango, Vice President, Sales, Marketing and Customer Care, said, "To thank our 1.1 lakhs subscribers, we are introducing several enhanced wireless services that will enable them to use their mobile hand sets to access the Internet in a easy and friendly manner."

Spice subscribers can also enter the MYSPICE website, where they can personalize the site for themselves and have access to Email alerts, appointment alerts and an online address book among other applications. Users can also filter incoming emails and forward emails. After logging onto the hyperlink http://www.spicetele.com and clicking on the 'register new user ' link, a user can set up and customize his own web page with his own specific areas of interest. Users can also bookmark web pages and access them through the mobile phone using the Spice SMS service.

Brinda Shekar, Vice President, Operations & IT, Spice Telecom, added that the WAP services that have been available until now have not been available to the masses using mobile phones. "With the MySpice SWAP services, we have been able to inculcate the features of the Internet with the mobile phone to allow users to access various WAP sites on the Internet Through the MYSPICE service, our subscribers can access the Internet with their existing handsets, without having to invest in a WAP enabled mobile phone."